Privacy policy
This Privacy Policy describes how Melvue (“Melvue”, “we”, “us” or “our”) collects, uses and discloses your personal information when you visit, use our services, make a purchase from, or otherwise communicate with us through www.melvue.com.au (the “Site”).
By using the Site, you acknowledge the collection, use and disclosure of your information as described in this Privacy Policy.
Contact
If you have any questions about this Privacy Policy, our privacy practices, or would like to make a privacy-related request or complaint, please contact us at:
Email: contact.melvue@gmail.com
Personal Information We Collect
The types of personal information we collect depend on how you interact with our Site and services.
Device and Usage Information
When you visit our Site, certain information may be collected automatically through cookies, pixels and similar technologies.
This may include:
- IP address;
- browser and device information;
- time zone and approximate location information;
- cookie information;
- pages and products you view;
- search terms;
- referring websites;
- interactions with our Site; and
- information about how you interact with our advertisements.
We use this information to operate and improve our Site, understand how customers use our services, maintain security, and measure and improve our advertising and marketing.
Order and Customer Information
When you make or attempt to make a purchase, we may collect information including:
- your name;
- billing address;
- shipping address;
- email address;
- phone number;
- order and purchase information;
- payment-related information; and
- information required to process, fulfil and deliver your order.
We use this information to process transactions, arrange shipping and fulfilment, provide order confirmations and updates, communicate with you, detect or prevent fraud, provide customer support, and otherwise fulfil our obligations to you.
Payments may be processed through third-party payment providers, including Shopify Payments and Afterpay, where selected. Payment providers process payment information in accordance with their own privacy policies and terms.
Customer Support and Communications
If you contact us, we may collect information you provide in your correspondence, including your name, email address, phone number, order details and the contents of your communications.
We use this information to respond to enquiries, resolve issues and provide customer service.
How We Use Personal Information
We may use personal information to:
- provide and operate our Site and services;
- process and fulfil orders;
- process payments;
- arrange shipping and delivery;
- communicate with you regarding your purchases;
- provide customer support;
- maintain and improve our Site;
- detect, investigate and prevent fraudulent or potentially unlawful activity;
- understand how customers use and interact with our Site;
- conduct analytics and measure performance;
- provide and measure advertising;
- personalise advertising and marketing where permitted;
- send marketing communications where you have consented or where otherwise permitted by law; and
- comply with applicable legal and regulatory obligations.
Sharing Personal Information
We may share personal information with third parties that assist us in operating our business and providing our services.
These may include:
- Shopify, which powers our online store and provides e-commerce and related services;
- payment processors and payment providers, including Shopify Payments and Afterpay;
- delivery, logistics and fulfilment providers used to deliver your purchases;
- Meta (Facebook and Instagram) for advertising, analytics, measurement and related services;
- Loox, which provides product review functionality;
- service providers that assist with website hosting, security, analytics, customer support and other business functions;
- professional advisers where reasonably necessary; and
- government agencies, regulators, law enforcement or other parties where disclosure is required or permitted by law.
We may also disclose personal information where necessary to protect our rights, our customers, our business or others.
Advertising and Meta Pixel
We use Meta advertising technologies, including technologies associated with Facebook and Instagram, to help us advertise our products, understand how customers interact with our Site and advertisements, and measure the effectiveness of our advertising campaigns.
These technologies may collect or receive information about your activity on our Site, such as pages or products viewed, interactions with the Site and purchases or other events.
Information may be shared with Meta through browser-based and server-based technologies, subject to applicable privacy settings, consent requirements and laws.
Meta may use information it receives in accordance with its own privacy policies, including to provide measurement and advertising services.
You may be able to manage personalised advertising through your Meta account settings and your browser or device privacy settings.
Google & YouTube
We use the Google & YouTube sales channel in connection with our Shopify store. Google services may be used to display or manage Melvue products and related services across Google platforms.
Where Google services process personal information, that information is handled in accordance with Google's applicable privacy policies and your privacy settings.
We do not currently represent in this policy that Google Analytics tracking is active on our Site. If our use of Google analytics or advertising technologies changes, we may update this Privacy Policy accordingly.
Product Reviews
We use Loox to provide product review functionality.
When you purchase a product or interact with review functionality, information such as your name, email address, order or product information, review content, photographs or other information you voluntarily provide may be processed for purposes including requesting, collecting, displaying and managing customer reviews.
Cookies and Similar Technologies
Our Site uses cookies and similar technologies to operate and improve the Site, remember preferences, understand how visitors interact with our services, provide relevant functionality, support security and fraud prevention, and assist with advertising and marketing.
Cookies may include:
- essential cookies, which are required for the Site and checkout to function;
- functional cookies, which remember certain preferences;
- analytics cookies, which help us understand Site usage and performance; and
- advertising cookies and similar technologies, which may be used to measure advertising and provide more relevant advertising.
Shopify also places and manages certain cookies required for the operation of our online store.
You can generally control cookies through your browser settings and, where available, our Site's privacy or cookie controls. Blocking certain cookies may affect the functionality or performance of the Site.
Marketing Communications
Where permitted by law, we may use your contact information to send you information about Melvue products, promotions, offers and other marketing communications.
You can unsubscribe from marketing emails at any time by using the unsubscribe link included in the communication or by contacting us at contact.melvue@gmail.com.
Unsubscribing from marketing communications will not prevent us from sending transactional or service-related communications, such as order confirmations, shipping updates or communications necessary to provide customer support.
Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing our services, maintaining business and transaction records, complying with legal obligations, resolving disputes and enforcing agreements.
The length of time information is retained may depend on the nature of the information and the purposes for which it was collected.
Security
We take reasonable steps designed to protect personal information against loss, misuse, unauthorised access, disclosure, alteration or destruction.
However, no method of transmitting information over the internet or storing information electronically is completely secure, and we cannot guarantee absolute security.
Overseas Processing and Disclosure
Some of the third-party service providers we use may store or process personal information outside Australia.
For example, Shopify, Meta and other technology providers may process information in countries in which they or their service providers operate.
Where personal information is disclosed or processed overseas, it may be subject to the laws of those jurisdictions.
Your Privacy Rights
Depending on where you live, you may have rights in relation to your personal information under applicable privacy laws.
These rights may include the right to request access to personal information we hold about you, request correction of inaccurate information, request deletion in certain circumstances, object to or restrict certain processing, withdraw consent where processing is based on consent, or make a complaint about how your personal information has been handled.
To make a privacy request, contact us at contact.melvue@gmail.com.
We may need to verify your identity before processing certain requests.
Australian Customers
Where applicable, we handle personal information in accordance with relevant Australian privacy laws.
You may contact us if you would like to access or correct personal information we hold about you or if you have a concern about our handling of your personal information.
European Economic Area and United Kingdom
If applicable to you, you may have additional rights under the General Data Protection Regulation (“GDPR”) or equivalent UK legislation.
Depending on the circumstances, personal information may be processed on the basis of your consent, performance of a contract, compliance with legal obligations or our legitimate interests where those interests do not override your rights and freedoms.
You may have rights including access, correction, deletion, portability, restriction of processing and objection to certain processing.
United States
Depending on your state of residence and applicable law, you may have additional privacy rights concerning your personal information.
These may include rights to access, correct or delete certain personal information and rights relating to certain uses or disclosures of personal information.
You can contact us at contact.melvue@gmail.com to make a request.
Children's Privacy
Our products and services are not directed specifically toward children, and we do not knowingly collect personal information from children in circumstances prohibited by applicable law.
If you believe a child has provided us with personal information inappropriately, please contact us at contact.melvue@gmail.com.
Third-Party Websites and Services
Our Site may contain links to websites or services operated by third parties.
We are not responsible for the privacy, security or content of third-party websites or services. We encourage you to review the privacy policies of third parties before providing them with personal information.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business practices, technology, services, legal obligations or other operational requirements.
When we make changes, we may update the “Last updated” date at the top of this Privacy Policy.
Complaints
If you have a question or complaint about how we handle your personal information, please contact us at:
We will consider and respond to privacy complaints in accordance with applicable law.
Last updated: 28 September 2026